How to Automate Review Requests
Get more 5-star reviews without awkward asks
The problem
You finish a great job. The client is thrilled. You mean to ask for a Google review but forget. A month later, the positive feeling has faded. Manual review collection is inconsistent and gets deprioritised.
The DIY approach
Set a reminder to ask for reviews after completing work
Send a manual email with a link to your Google Business review page
Follow up once if they don't leave a review
Copy positive reviews to your website manually
Where DIY falls short
Relies on remembering to send the request at the right time
One-size-fits-all request — no personalisation based on the service
No follow-up sequence if the first request is ignored
Can't filter unhappy clients before sending to a public review platform
The SmoothSailor approach
Auto-trigger review request 3 days after job completion or project delivery
Sentiment check first — ask 'How was your experience?' privately before directing to Google
Positive responses get routed to Google, negative ones trigger internal alert for follow-up
Escalating sequence — initial request, reminder at 7 days, final nudge at 14 days
New reviews auto-posted to your website testimonials section
Estimated time saved
2-3 hours/week plus significantly more reviews collected
Related services
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