From Instagram bio to triaged application in one tap
A lead-intake funnel for Total Football Academy's one-on-one coaching — a branching application form with a guardian-consent path for under-18s, instant summary emails and an inbox that sorts itself.
Client
Total Football Academy
Industry
Sport & coaching (Victoria)
Engagement
Lead intake funnel
The challenge
A coach offering one-on-one player development wanted players to apply straight from Instagram, and to review applications quickly from a phone.
Many applicants are minors, so guardian consent and collecting minimal personal data were non-negotiable.
What we built
A branching application form with a separate guardian-consent path for under-18s
Privacy-by-design choices: age bands instead of birth dates, links instead of uploads
Instant summary emails that reply straight to the player or guardian
Inbox labels, filters and reply templates, plus a simple status tracker
An Instagram profile plan built around a single call to action
Results
One tap to apply
The bio link goes straight to the application
Zero inbox digging
Applications arrive labelled and ready to answer from a template
Tested end-to-end
Adult and under-18 paths verified before launch
Minimal data
Only what's needed to assess a player is collected
“Lahiru was fantastic to deal with. From understanding my business needs, to automating my manual workflow, understanding the core pain points in my process. This has significantly helped me upscale and increase my efficiency whilst remaining a high quality premium product.”
Total Football Academy
Owner
Stack
Leads slipping through your DMs?
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