Compliance-first AI outreach that keeps the owner in control
A Claude-powered assistant that screens and researches prospects and drafts outreach in the studio's voice — while a human reviews and sends every message.
Client
Residential design studio
Industry
Architecture & design (Australia)
Engagement
AI lead generation system
The challenge
A residential design studio wanted a steady flow of qualified conversations with homeowners and developers in its target area.
The owner didn't want spam, didn't want a bot speaking for the business, and needed outreach to stay on the right side of Australian anti-spam rules.
What we built
A portable Claude Skill that screens prospects against the studio's ideal client profile and target areas, then drafts outreach
Warm and cold messaging rules designed around the Spam Act 2003
Exclusion rules checked before any draft is written
A lead pipeline in Trello, updated by the assistant
Scenario testing before handover, plus a user guide and setup guide
Results
Owner stays in control
AI handles screening, research and drafting; a human reviews and sends
Scenario-tested
Warm, cold, excluded and off-profile prospects all handled correctly
Compliance built in
Messaging rules agreed with the client before any outreach
Target
5–10 qualified conversations a month — to be measured after handover
Stack
Want more qualified leads without the spam?
Book a free 20-minute call and we'll design an outreach system that sounds like you.